2020 moves closer to micro-business

In life, we have more or less demand for various commodities, and the busy life rhythm has become our indispensable daily work. Wechat merchants in the circle of friends are a kind of magical existence. They have exhausted what they have learned in their life-swiping the screen. Most of the content of micro-businesses that are selling vigorously and selling well is traceable. I believe you must have seen a circle of friends like this.

 First, create pain points

"I have already driven a BMW at the age of 30, and you are still playing games; I have a deposit of millions, but you have not yet found a job; join our xx micro-business team quickly, you don't have to be the boss of 996 easily."

 Second, create demand 

"xx mask, your best friend used it, and every time you took a photo, you were instantly killed by her; if your mother used it, other people didn't believe she was your mother at all. What reason do you have not to buy it, buy it, buy it, buy it."

Third, stimulate the desire to buy

"xx is rich in protein and trace elements, which can enhance immunity. We will bring you home during this special period."  

Fourth, create a sense of urgency

"Urgent notice to everyone, knock on the blackboard and pay attention. XX company offers special offers to new and old users. The original price of 138 a bag of xx is now only 38. Hurry up and place an order for only one day."

One of the three people must be a micro-business. This year's sales are like the existence of "devil". Of course, in addition to the micro-businesses active in the circle of friends, there are more e-commerce sales in the streets, big cities and small towns. They are all-pervasive, all-round attack. They speak sweetly and accurately grasp people's hearts; they are gentle and rational, making people irresistible;

During this period of time, the epidemic has made people desperate, and the stagnant workshop has no hope of starting work. When everyone is worried that offline enterprises may be cold, you will find that at the beginning of the snowy new year, the reserved and dignified offline stores and brands have become anchors and micro-businesses overnight. The sudden epidemic has completely subverted the marketing ideas of enterprises. We should not despise any kind of marketing method. Existence is reasonable. The country has rectified the name of micro-business and legislated. It shows that this career is something that every young person with a dream should think about, ponder and practice. We keep an open mind and in-depth contact and try, find the points that can be used for reference, discard the points that will hurt customers, and then use them to transform your marketing system.

At the beginning of September every year, everyone's circle of friends is pre-selling and selling river crabs, no matter what he did before, as long as his hometown is in Panjin, he is selling river crabs. How to stand out among the many crab sales requires brains. We are very fortunate. We are attached to the big platform of Photosynthesis. Excellent enterprise means excellent product, and corporate reputation will raise your crabs to a higher level. Imperceptibly tell others that you are different from theirs, our crabs have an identity. Every year in the sales season, you are bubbling, sticking to hair hoops, and daily forwarding corporate news when you are not selling. Let everyone know what your business is doing and what you are doing. In disguise, let everyone know about you and your business. Continue to establish your own reputation and personality. Gradually, in everyone's impression, you have become a micro-business from a formal river crab enterprise. When they have this need, they will naturally put you on the list of consideration. So you're halfway there. If you are honest, caring and responsible enough, you will gain new customers every year, your friends will recommend his friends to you, and your customers will also recommend new customers to you. Over time you will make friends and gain wealth.

Someone once predicted that marketers will eventually become micro-businesses. Most of the current online marketing methods are crazy group marketing. The magical reality that everyone is pulling groups has sounded the alarm for many offline brands. Online transformation has become an important and urgent category. Whether such strategic marketing is suitable for all enterprises is a question that we need to ponder. Instead of dancing around with demons, it is better to plan your e-commerce business and private domain traffic. Systematize and formalize the logic of the entire online marketing, learn the knowledge of private domain traffic, accumulate users, and truly build a long-term loyal customer base for the company.

A few years later, we are looking back at today, whether the inflection point of the digital transformation of enterprises will be the epidemic. However, e-commerce is not only a channel, but also a strategy, an industry chain, and a new business model.

Finance: Gu Xue

Service comes first

On July 21, the summer was hot, and the highest temperature in the afternoon reached 34°C. The sultry air seemed to blow up with a little fire. Today we welcomed the first guests of Benxi Overseas Travel Agency. Wang Yang, manager of the restaurant and homestay, greeted the tourists and directed them to the homestay reception service center. The tour group consisted of 37 people, and arranged for tourists to line up, register their ID cards, and check in. Registered tourists will be delivered to their rooms one by one by our staff. The tour group is signed as standard rooms, of which only 10 standard rooms are in the graduate student apartment, and the other rooms are in the Shiguang hut on the west side of the courtyard.

At that time, because a female tourist standing at the back of the line was assigned to the pick-up hut outside the courtyard, she was a little angry and expressed her dissatisfaction, and complained to her husband, but our manager Wang Yang comforted her and brought it to the room, and looked at the room. Still dissatisfied, the female tourist said: "This room has hot eyes and threatens my life." Manager Wang Yang, adhering to the business philosophy of service first and a home away from home, decided to communicate with other guests about changing rooms. The female tourist and her husband stayed satisfied.

After a night's rest, the tourists went to the Red Beach after having a light meal in the restaurant. At 10:30, they returned to the Red Beach Wetland Science Museum. Wang Yang greeted them here, and then communicated with the team leader for lunch. Time and other matters, when I returned to the restaurant and saw that a lady from the tour group could not find a team because she went out to buy water, Wang Yang helped the tourists carry water and took her to the Science Museum to find the team. We may think it is an ordinary trivial matter, but it left a small touch in the hearts of tourists. Before leaving, we even shook hands with Wang Yang to express our gratitude.

After explaining the tour of the Science Museum, we returned to the restaurant. During the meal, the tourists praised our dishes very much. They kept saying that it was delicious. The food tasted really good. When Wang Yang came to the table of the leader, a tourist stopped her and said, "You guys are really good. It's great, the food is delicious, clean and hygienic, the waiters are warm and thoughtful, the accommodation environment is good, the science museum has a lot to see, I want to give you a big thumbs up, you have to record what I said for your boss to see, rush With your service spirit, we will come again, and when the big crabs come down, we will come to eat crabs and buy rice!" Then we took a picture of them complimenting us with our mobile phone, and they gave us thumbs up together, which is the greatest encouragement and appreciation for us. After the meal, several tourists did not see the Jellyfish Museum because of shopping. Wang Yang took them to see the Jellyfish Museum. They said that the trip would be perfect.

The gathering is always short. I took them all the way to the bus. Several tourists thanked us for our service. They were very warm. When we go back, we will definitely promote our beautiful scenery and high-quality service to us.

Such warm-hearted tourists have also touched us a lot. Although there was a little unpleasantness at the beginning, they were moved by our warm and thoughtful service and sincere smiles, and made them feel good about our food, lodging, and entertainment. Very satisfied with the purchase. The smiling face of customers is our purpose, and we will uphold this mission to make tourists feel at home!

Crab Village Tour Company: Su Zheng

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