#Panjin River Crab# [JD Fresh Panjin's "River Crab Catching Festival" starts, and Panjin crabs are ready to serve! 】

In golden autumn and September, the crabs are plump. On September 15, in Panjin City, Liaoning Province, the opening ceremony of the "River Crab Catching Festival" and "Photosynthetic Crab Industry-JD. Jingdong Fresh will rely on its supply chain advantages to help Panjin River Crab achieve a comprehensive upgrade of the "production-market-transportation" integration, so as to maximize the premium capacity of agricultural products, strengthen the origin and brand building, and use this as an industry driving force , to promote the precise policies of supporting, helping and benefiting farmers, and assisting the digital development of the local crab industry belt.

Mi Jintao, Deputy Mayor of Panjin City, Jia Qingwen, Deputy Director of Panjin City Commerce Bureau, Ju Zhe, Director of Dawa District Commerce Bureau, Zhao Yu, Director of Key Seasonal Products Department of JD Retail Group-Qixian Fresh Business Department, and General Manager of JD Logistics Liaoning Theater Ouyang Jun, Manager, Zhu Zhongliang, Head of Agricultural Special Project of Jingdong Logistics Express Product Department, Han Yinglin, Secretary General of Panjin River Crab Industry Federation, and Li Xiaodong, Chairman of Panjin Guanghe Crab Industry Co., Ltd. attended the ceremony.

1. Create a collaborative warehouse of origin, and achieve cost reduction and quality improvement "from farmland to dining table";

2. Jingdong Aquatic Products must be inspected whenever they are fresh, and the "Twelve Major Services" ensure that you can buy crabs with confidence.

In terms of sales channels, JD Fresh has also made a wider layout for Panjin River Crabs. In addition to the main station of JD.com, JD.com, JD.com convenience store, Qixian supermarket and other channels will have live crabs or coupons for sale, creating a new Panjin crab consumption experience for consumers to be "ubiquitous, buy whatever they want" It also allows more cooperative farmers to gain more benefits from the Internet and enjoy more dividends from industrial upgrading.