In order to implement the deployment of the Ministry of Agriculture and Rural Affairs of "Promoting Agriculture, Brand and Strengthening Agriculture" by the Ministry of Agriculture and Rural Affairs, combined with the cultivation of regional brands with the advantages of characteristic agricultural products, and recommending outstanding agricultural product enterprise brands and product brands, the China Aquatic Products Distribution and Processing Association launched the "2020 Aquatic Product Brand Recommendation" selection work . The "Dong" brand of Panjin Guanghe Crab Industry Co., Ltd. was successfully selected as the "Recommended Brand of Aquatic Products on China's Agricultural Brand Public Service Platform".

Panjin Guanghe Crab Industry Co., Ltd. takes "producing ecological quality products, benefiting thousands of households" as its business philosophy, and strictly controls the product quality in the production process. It has a comprehensive R&D building of 14,500 square meters, with 15 related laboratories for quality control and quality testing. There are a total of 400 hectares of aquatic fry cultivation area, 1,000 hectares of onshore breeding area, and 10,000 hectares of management and protection area for the clam ridge offshore sandbar. In the production process, according to the national pollution-free technical standards, some products have been approved as pollution-free agricultural products by the Agricultural Product Quality Center of the Ministry of Agriculture. The construction of the quality traceability system has been carried out. Over the years, according to the opinions and requirements of the expert group of the Ministry of Agriculture, the provincial and municipal agricultural reclamation bureaus, the system has been continuously updated and improved. The whole process of the crab from seedling, breeding, catching, packaging, transportation to sales has been realized, and the requirements of "production record, flow direction can be traced, information can be inquired, and quality can be traced" are fulfilled.

In order to improve product quality, the company has introduced advanced management concepts and passed the ISO9000: 2001 quality certification. In the enterprise management regulations, third-party agencies are entrusted to conduct relevant quality and safety monitoring, including disease monitoring, drug residue monitoring, etc., for products on the market. In 2019, Dong brand river crab series products were identified as green products.

The "Dong" brand river crab was registered in 2001. The trademark covers the live aquatic animal fry and adults produced and operated by the enterprise. In the daily operation, the river crab fry is the main target of publicity and use. It has won the honorary title of China Famous Trademark, and is now rated as a famous brand in Liaoning Province. In 2014, it won the Gold Award for Exhibited Products in the 12th China International Agricultural Products Fair, and won the honors of the most influential aquatic product enterprise brand in 2016 and 2017.

In order to improve the quality of "Dong" brand crab fry at the germplasm level, the company began to select and breed excellent varieties of river crabs since 2000. After 6 generations of continuous breeding, in 2011, it obtained the first new Chinese mitten crab variety "Guanghe No. 1" in China. The new varieties showed obvious excellent characters, and the survival rate and breeding specifications were greatly improved compared with those of unselected crabs. Compared with Liaohe wild crabs, the size of adult crabs increased by 25.98%, and the survival rate increased by 48.59%. After years of promotion, it has been recognized by farmers and has become a strong support for the reputation of the seedling brand. The "Guanghe No. 1" river crab new variety breeding and application promotion project also won the first prize of Liaoning Provincial Science and Technology Progress Award in 2015, which enhanced the brand value. Over the years, the company has made remarkable achievements in technological innovation. It has pioneered the technology of rice field crab breeding, the first ecological breeding technology of river crabs, and the first industrial jellyfish breeding technology in China. The north and south bases of the company produce about 150,000 catties of crab seedlings annually, with a market share of over 70% in the north and a 17% share of seedlings in the national river crab industry.

The company owns the intellectual property rights of a new variety of Chinese mitten crab "Guanghe No. 1" (variety registration number: GS-01-004-2011), and has completed the large-scale production transformation of the results. (Bigeye larvae) and button crabs have the characteristics of neat specifications, good vigor and stable breeding effect. They can be supplied to farmers in large quantities for the cultivation of button crabs and adult crabs in paddy fields, reed ponds, lakes and reservoirs. The transformation of the scientific research results obtained by the company has promoted the development of my country's crab industry, and has therefore become a leading enterprise in my country's crab industry. The chairman unit of the Crab Branch of China Fisheries Association.

The sales of adult crabs and seedlings of Dong brand are mainly supplied to farmers in northern my country, and the market scope covers Liaoning, Jilin, Heilongjiang, Inner Mongolia and Hebei. Cooperating with the Korea Heung-gyeong-gun Fisheries Cooperative Association, the annual export of crabs is about 1,000 tons, and the export earns 2 million US dollars.

In recent years, while maintaining the original customers, the company pays attention to the mining of new customers and explores new ways of cooperation. The development of the comprehensive planting and breeding area of ​​rice crabs in Tianjin has established a good cooperative and interactive relationship with customers in Tianjin. It not only promotes the company's products, but also undertakes its scientific research projects with local companies to achieve a win-win situation. On the other hand, it focuses on strengthening the influence of the corporate brand, participating in industry-related conferences and exhibitions, winning several awards successively, and expanding the popularity and influence of the products. Newly developed 5 first-level self-operated platforms, 1 agency platform, 5 second-level self-operated platforms, and 13 agency distribution platforms. Opened the service account platform of Xidaojia Wechat Mall to promote products, effectively built a marketing communication platform for the main aquatic products such as river crabs, sea cucumbers, shellfish and ancillary products rice, and solved the problem of product sales for enterprises and the vast number of entrepreneurial farmers. Entrepreneurial success lays the foundation.