The Panjin Municipal Party Committee and Municipal Government attaches great importance to the development of the river crab industry. Every September, a series of crab culture activities are held. 5 sessions have been held so far. As a provincial-level agricultural industrialization leading enterprise in the crab industry, our company has actively responded to a series of activities such as crab sales, crab industry development forums, crab king competitions, crab knowledge quiz competitions, and economic and trade fairs in previous river crab festivals, and has achieved outstanding results. The popular achievements have been well received by people from all walks of life in the industry.
The 2006 North China (Panjin) Crab Fair is scheduled to be held on September 26. After receiving the document notification from the relevant departments, our company decided to participate in the selection activities of "Top Ten Major Sales Awards" and "Top Ten Packaging Awards". In fact, in the past two years, our company has made great efforts in the sales of river crabs in order to solve the bottleneck problem of the development of the river crab industry. In 2005, the "Dong" brand trademark registered earlier than in 2001 was launched, and successively passed the certification of pollution-free aquatic products and the certification of pollution-free aquatic products (river crab), which greatly enhanced the brand's gold content and changed the sales model of river crabs. Coming out of the original wholesale and retail sales model in the fields, it has opened up markets in big cities such as Shenyang and Beijing; it has entered well-known supermarkets; it focuses on packaging; This year, our company has more than 20 terminal supermarkets in Beijing, Shenyang and other places, with a sales force of 100 people. As of September 25, it has achieved sales of more than one million yuan. Under this kind of sales situation, we are determined to win the "Double Top Ten" selection activity of this year's Crab Fair.
The company organizes capable personnel, and has made careful arrangements from the design and production of publicity exhibition boards and DM leaflets, to the selection and arrangement of exhibits, etc. The crabs with the labels of pollution-free aquatic products are wrapped with red ribbons and placed in a transparent boutique plastic box, which highlights the unique cultural taste of our company's crab gift packaging... In the Hujia River Crab Market, although participating in the exhibition There are many river crab production and sales sites in China, but our river crab and packaging attracted the attention of the judges and the audience as soon as they appeared on the stage. Any suspense, we won the title of "Top Ten Major Sales Award" and "Top Ten Packaging Award".
In fact, while the popularity of Panjin crabs is expanding and the sale of crabs is facing opportunities, the advantages of our brand have not been fully manifested. Whether it is Shenyang or Beijing, our sales have not been easy. In particular, the Beijing market discriminates against "Liao crabs", and faces the siege and snatch of well-known brands of hairy crabs such as "Yangcheng Lake" and "Taihu". How to stand out has become a difficult problem in everyone's mind. As long as we work steadily and rely on quality and reputation, we will definitely open up a new world of "Dong" brand crabs in the crab market. (General Manager Office Yang Rong)