On November 12, at the Panjin Guanghe Crab Farming Base, workers were busy sorting, packing and loading river crabs. Everyone is nervously processing orders for "Double Eleven". In just one day on November 11, the river crabs and rice of the Panjin Photosynthetic Crab Industry sold 428,756 yuan, which is almost equivalent to the usual monthly sales.

Relying on the unique natural environment and the country's leading comprehensive rice and crab breeding technology, the river crabs and rice produced in Panjin have better taste and higher nutritional value. In recent years, Panjin's leading agricultural enterprises such as Guanghe Crab Industry have firmly seized the favorable opportunities of the "Internet +" era, built an effective production and sales docking platform, and promoted the high-quality agricultural products of Panjin's origin to a broader market.

With the increase of online orders, logistics efficiency has become a key link. In September of this year, Photosynthetic Crab Industry and JD.com cooperated to merge the warehousing function of Photosynthetic Crab Industry and the warehousing function of JD.com to establish a logistics collaborative warehouse. The establishment of the Jingdong Panjin River Crab Collaborative Warehouse enables the agricultural products of the photosynthetic crab industry to directly enter the overall sorting and distribution system of Jingdong. During the "Double Eleven" period, the synergistic warehouse achieved direct delivery from the breeding base, and distributed the whole country in one place, playing an efficient logistics role.

The "Double Eleven" photosynthetic crab industry performed well on JD.com, with sales orders skyrocketing. Not only Jingdong, but also the sales of Photosynthetic Crab on Tmall, Taobao and other platforms are also very popular. Due to the increasing proportion of online sales, Photosynthetic Crab has long established a professional marketing team to cooperate with major e-commerce platforms. According to the talent source in charge of the sales of Guanghe Crab Industry, at present, online sales are the main sales channel of the company, accounting for more than half of the total sales.