On the morning of September 17, Panjin Guanghe Crab Industry joined hands with Yongda Media to hold a grand launch ceremony of the "Crab Rice Home" titled train. This is the first corporate brand in Panjin City to name a motor car. Panjin Guanghe Crab Industry Co., Ltd. has once again created a precedent for industrial development.
Song Yaohua, Director of Liaoning Agricultural Development Service Center, Fu Xin, Fisheries and Fisheries Administration of Liaoning Provincial Department of Agriculture and Rural Affairs, Jia Honglin, Deputy Mayor of Panjin Municipal People's Government, Yang Xin, Director of Panjin Agricultural and Rural Bureau, Li Xiaodong, Chairman of Panjin Guanghe Crab Industry Co., Ltd., Cao Jing, Chairman of Shenyang Railway Media Group Co., Ltd., Ju Zhenpeng, General Manager of Shenyang Railway Media Group Co., Ltd., Lu Ye, CMO Chief Marketing Officer of Yongda Media, Zhou Jiangning, Deputy General Manager of Northeast Region of Yongda Media and other leaders attended the press conference will be present at the launch ceremony.
Jia Honglin, Deputy Mayor of Panjin Municipal People's Government, Li Xiaodong, Chairman of Panjin Guanghe Crab Industry Co., Ltd., Ju Zhenpeng, General Manager of Shenyang Railway Media Group Co., Ltd., and Lu Ye, CMO Chief Marketing Officer of Yongda Media, delivered important speeches and jointly wished Guanghe "Crab Rice" "Home" and China's business card high-speed rail media are strongly combined to build brand power and continue to lead the high-quality development of the industry, and then reach a new level and create new glories!
Founded in 1999, Panjin Guanghe Crab Industry Co., Ltd. is a private scientific and technological enterprise integrating the provision of high-quality aquatic fry, production, breeding, processing, sales, technical services, scientific research and tourism. It is the only national rice crab in Liaoning Province. Modern agricultural industrial park. Over the past 20 years, Panjin Photohe Crab Industry Co., Ltd. has been sticking to the front line of the river crab industry, and has made great breakthroughs in agricultural breeding technology represented by comprehensive rice and crab breeding and river crab breeding and breeding technology. Many technical achievements are my country's initiative has also made Panjin a base for high-quality crab seedlings in my country, the largest rice crab breeding base, and a trading center and distribution center for crabs in northern my country.
In December 2019, Panjin Guanghe Crab Industry Co., Ltd. was rated as a national key leading enterprise in agricultural industrialization. With the advancement of the "China Good Grain and Oil" action demonstration county and demonstration enterprise project, Panjin Guanghe Crab Industry Co., Ltd. has stood out in the industry with a good reputation and high-quality service, and was rated as a "China Good Grain and Oil" Demonstration Enterprise by the State Grain Administration . The quality and strength of Panjin Guanghe Crab Industry Co., Ltd. are obvious to all. It is the leading enterprise in the development of Panjin River Crab Industry and the banner bearer of the city's agricultural brand. The "Crab Daojia" brand series products of Guanghe have been widely praised by the consumer market.
This time, the Guanghe "Xidaojia" brand chose the name of the motor car, making full use of the high-speed rail, a convenient way to travel, and the unique media power, which is conducive to improving the reputation of the company's high-quality brand and the accuracy of marketing and marketing. It displays the corporate culture of Panjin Guanghe Crab Industry Co., Ltd. of "high-quality development, innovative development, and scientific development", and highlights the enterprise spirit of Guanghe people of "prospering agriculture with science and technology and benefiting thousands of families".
At 12:16, as the first D6-titled special train named "Crab Rice Home" slowly left the waiting platform of Shenyang North Railway Station, galloping on this "mobile business card" on the main artery of Beijing-Shenzhen transportation for thousands of miles, It has become a new window to display Panjin Guanghe's "Crab Rice Home" brand, and a new stage to display the development achievements of Panjin's implementation of the rural revitalization strategy.
It is understood that the first D6 "Xiandajia" titled train is an important train group between Beijing and Shenyang, and the whole journey is 5 hours. The bullet train stops at 7 stations, including Shenyang North, Panjin North, Jinzhou South, Qinhuangdao, Beidaihe, and Beijing, and radiates Beijing, Hebei, and Liaoning in three provinces and six cities.
The titled Guanghe "Xidaojia" high-speed rail train makes full use of the publicity and marketing platform of "High-speed Rail Title". Learn from the characteristics of high-speed rail media with large audience, strong network and wide coverage, to create a strong marketing platform. High-speed rail brand train naming is one of the exclusive train media communication methods with the highest intensity, highest quality and best effect, and is known as the "mainstream media for high-end train promotion". The opening of the "Photosynthetic Crab and Daojia" high-speed train has enabled more consumers to further understand the Photosynthetic Crab and Daojia through this form, and has become a new platform, new window and new bright spot for the external publicity of the Photosynthetic Crab and Daojia.