In this beautiful season of high autumn air and fragrant rice flowers, the opening ceremony of our company's flagship store in Dongjiahui and the launching ceremony of Dongpai River Crab Tasting Week.
As a leader in the river crab industry, after breaking through the technology of river crab seedling, breeding and processing and promoting it to the whole country, and effectively driving the development of the industry, the company's focus has shifted to how to break through the construction of brands and sales channels, with the intention of doing well The work of the last mile between the origin and the market. Guanghe Company invested 10 million yuan this year to build more than 10 specialty stores for river crabs and Panjin-specific aquatic products in Beijing, Shenyang, Dalian and Panjin. The more critical link is that we have established a centralized fattening and temporary breeding base for river crabs and quality control in Panjin. In the workshop, the river crabs from the company's self-cultivation base and the river crabs from the franchised farmers are selected to the fattening base for sorting and temporary raising, and then packaged and sold, which ensures 100% high quality of the river crabs sold by Guanghe, which is the brand of Dong brand Panjin river crabs. Ascension laid a solid foundation.
After more than half a year of construction, decoration and training, today, Dongjiahui Panjin Flagship Store, Dawa Qidao Crab Cultivation Base, Guanghe Crab Garden River Crab Sales Center and Experience Store, which opened at the same time, focus on fattening, terminal store sales and purchase of products. An attempt to integrate experiential sales into one marketing model. Today's corporate ceremony was attended by merchants from Beijing, Changchun, Shenyang, Dalian, Liaohe Oilfield and Panjin, as well as managers of various departments/subsidiaries of Photosynthesis. The ceremony was presided over by Chai Yongqing, general manager of the Crab Business Department. President Li Xiaodong delivered a speech. Xinglongtai Chen Baoku, executive deputy head of the district, Ding Xiqing, deputy head of Dawa County Government, Lv Bo, deputy director of Panjin Ocean and Fishery Bureau, Xing Hongman, director of Dawa County Ocean and Fishery Bureau, and President Li Xiaodong jointly cut the ribbon for the ceremony.